Nancy leads a dynamic and talented team of UX/UI designers, with the aim of keeping the customer at the heart of all Coherent’s products, providing the best user experience to simplify complex problems.
Nancy’s career started in the advertising industry as an art director working with various clients in FMCG, automotive, financial and not-for-profit industries. Applying her interest in psychology and design, she has combined this knowledge to deliver many successful campaigns.
After moving to Hong Kong, Nancy changed her career path to focus more on user experience, widening her skillset and experience to the digital medium. Since then, she has helped Coherent and its clients understand more about their customers’ needs and design products accordingly, enabling them to achieve their goals.