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Head of Marketing and Social Growth

Permanent in Hong Kong
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Head of Marketing and Social Growth

Based in Hong Kong and reporting to our CEO, this role presents a hugely exciting opportunity to become the lead our marketing and social growth to a fast-growing and successful fintech business . Working in close collaboration you will design, facilitate and support the marketing tactics, social strategy and brand management to maximise our business potential and take advantage of the unique opportunities that await our exciting business.

Responsibilities will include:

  • Develop and implement marketing strategies and plans to build our Coherent brand across Hong Kong and different Asian markets
  • Build and execute launch programme for our products and services that we offer to our customers and the market
  • Develop and drive our Online / Social Media strategy, content and development
  • Direct the activities of a PR agency and build strong relationships with the press, both local and internationally
  • Coordinate promotions and collateral development with partnerships / customers, creating breakthrough marketing programmes
  • Build out a social growth team, who will be focused on driving a number of social metrics that we will obsess around in our business


You are the ‘best of the best’ and will ideally have the following attributes:

  • Entrepreneurial and passionate with a strong creative flair
  • Marketing professional with +5 years of achievements in marketing with a strong emphasis in Online / Social Media 
  • From a start-up, FMCG or retail background – Insurance / Tech experience is not essential…the ability to be creative is key
  • Fluent in spoken and written English. Cantonese and/or Mandarin would be a plus, but not essential
  • An interest to experience Hong Kong and Asia for at least three years